ReadLabs is building contextual targeting that begins with your brand.
We start with social data and campaign history to form a unique understanding of your brand’s audience. This allows us to build contextual audiences that go beyond basic NLP and generic content categorization.
ID-based solutions will continue to face the challenges of fragmentation, scale, and privacy. A contextual solution built around your brand can help answer these challenges and provide continuity in your media buying strategy going forward.
We are currently working with a select group of early partners and would love to hear from you.